Have heard the story about the club refusing a couple of hundred quid for editing software. To be fair, understandable if they couldn't really justify it. What did they really need? There's plenty of free software out there (that i'm sure most use) - doesn't need to be movie quality. Basic splice and dice, quick intro, nothing more.
It's free entry already for under 12s - which is fine for existing fans taking their kids. But how is that message getting out there to other kids to encourage their parents to take them? I've heard we do some visits to schools. We should do more. What about other groups? Beavers, Cubs, Scouts, BB etc. Could we be targeting them? Encouraging the leaders to take their group along for a day out? I went to my first ever Scotland game this way - with the BB. Could offer the leaders a free ticket to help it along (or free tickets to anyone in those that are 12-16).
It's great to see when the community teams are there at the front of the cowshed, making lots of noise and having a good time. We need to target more of the potential future fans.
As for 'bring a friend' - i'm sure many fans are trying, but it really is hard to coax those stayaway fans back. How about giving season ticket holders a couple of tickets/half price tickets that they can give to friends to bring them along (I know they could just give them to people who were already going to go, giving them a discount but worth a try).
Still too much effort given to targeting existing fans though and asking us to do more. The club need to reach out more to those not attending.
Marketing - social media strategy, local marketing. We've been producing some amazing creative recently (back the boys, Gunning for glory, score to settle etc). But there's no real strategy on how this creative is used. Sometimes sent to the mailing list, sometimes on Twitter, sometimes Instagram, sometimes Facebook. Should be a consistent approach - posted on all social media platforms (and the official site) all at the one time, and some physical posters printed and displayed in key locations in town. Or printed in the Tele as an advert.
I know the previous commercial regime were atrocious but I remember one moment when they actually did some work. We had just pumped Dunfermline away. Within minutes of full time, they sent out a mailshot offering hospitality for the next game. Striking when the iron is hot. We should do more of that.
While they can't guarantee a performance on the park for anyone that comes along, they do have to make sure everything else runs smoothly though. Only opening half the turnstiles at the Cowshed/Sinclair St end for example, and many missing the kickoff due to the queues doesn't help.
I'd thought of that too. On the 'bring a friend' point, I had a few mates who would come along last season every so often but after the concession prices went up (they're all FT students at the moment) none of them have come this season.